Selection Considerations

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THE PRAGMORA PROCESS – SELECTION

CONSIDERATIONS FOR SELECTION OF ADVOCACY ACTIONS

The short list of effective advocacy actions must be reduced to 3 – 6 actions for inclusion in a focused, manageable advocacy campaign.

In selecting the final advocacy actions, a number of factors are considered. They include:

  • Don’t duplicate efforts.

    If there is already an advocacy effort underway on an action, it may be more effective to support and magnify that effort, rather than launch a parallel campaign.

  • Target multiple sets of decision-makers in multiple organizations.

    The target decision-maker may have the authority to implement a number of the actions on the advocacy list, but an advocacy campaign is more likely to be successful if each decision-maker is asked to do just one thing.

  • Ensure simple clear communications.

    Can the advocacy measure be made easily understandable for individuals who will participate in the campaign? If not, perhaps it isn’t the best choice for an advocacy campaign.


More aboutThe Pragmora Process – Briefing Note PDF version
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elderly_woman_of_Swatx
Elderly woman in the Swat Valley, Pakistan